“They didn’t need more followers. They needed more buyers.”

The Backstory

Company: Monkeysignals.com

Founder/Owner: Laurent

• What they do: Institutional-grade Forex signal services powered by multi-factor models (momentum, volume clusters, sentiment, etc.)—they’re currently in beta.

They came to us doing around $10K/month.
They had a decent Telegram group, 1,200 email subscribers, and were posting trades daily.
But revenue had flatlined. Growth was slow.
They were stuck.

Their biggest problem?

Leads weren’t turning into paying customers.

They had traffic, they had content, but no structured offer, no funnel, and no real follow-up system.

The Challenges

Here’s what we found broken:

• No structured high-ticket offer (just $20/month Telegram access)
• Zero upsells, no lifetime value growth
• No lead nurturing → 90% of email list was cold
• Inconsistent messaging (tried to sound like 5 different people)
• No system for converting trial users into buyers

The Game Plan

We didn’t start with “let’s run ads.”
We started with fixing the foundation.

Here’s what we did:

Rebuilt Their Offer

Instead of selling just monthly access for $20, we:

• Added a $197/month VIP plan (live calls, private 1-on-1, risk management coaching)
• Bundled a 6-month plan for $997 with bonus indicators
• Introduced a free 7-day trial with limited signals

Result: Higher perceived value = more people took the VIP route.

Created a 5-Step DM Funnel (Cold to Closed)

We built a plug-and-play DM script that:

• Hooked people with a “Value-first” cold message
• Led them to a quick-win PDF or mini audit
• Offered a 7-day free trial
• Followed up with 3-part email and DM sequence
• Closed them with a simple “Want to stay on after the trial?”

DM reply rates jumped 5X. Trial conversions increased by 33%.

Revived Their Dead Email List

We segmented their 169,100 leads into:

• Cold (not opened emails in 60 days)
• Warm (clicked but never bought)
• Hot (trial users and previous buyers)

Then we sent:

• A 3-part reactivation campaign to warm up the cold list
• Weekly market insights + win screenshots
• Weekly “last chance to join VIP” offers

Cold leads started buying again. Email revenue: $1.8M+ sales opportunity in month 1.

Created Weekly Proof & Scarcity Loops

We added:

• Monday: “Last month win” screenshot drops
• Wednesday: “Case Study of the last month” (1 client success story)
• Friday: “VIP Closing Soon” message

Built trust and urgency. VIP plan became the default choice.

Built a Back-End System

We introduced:

• A simple Notion CRM for tracking hot leads
• Automated onboarding emails + a client success checklist
• A Google Sheet to track LTV & refund rate

System = scale. They knew who bought, why they bought, and how to upsell.

The Results (90 Days)

Metric	Before	After
Monthly Revenue	$10,000	$900,862
VIP Plan Buyers	0	210+
Trial-to-Paid Conversion	6%	28%
LTV	$20	$246
Ad Spend	$0	$0

No ads. Just strategy, systems, and strong offers.

Key Takeaways

“If your offer sucks, it doesn’t matter how good your content or ads are.”

Here’s what actually moved the needle:

• Creating an irresistible offer with tiers
• Structuring DMs and emails like funnels, not conversations
• Showing real proof weekly → trust = conversions
• Building a simple backend to handle growth

Final Words

If you’re a signal provider, coach, or expert and you’re stuck at $5K–$15K/month,
It’s not your content, it’s your offer, system, and follow-up.

Fix those, and you don’t need more followers.
You just need to sell better.